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The Equipment and Tool Institute Introduces Julianne Sweet as Marketing and Events Manager

12 Mar 2018 1:41 PM | Deleted user

The Equipment and Tool Institute today announced that Julianne (Juli) Sweet has joined the organization as the Marketing and Events Manager.  Juli will be responsible for directing the Institute’s marketing programs, activities and events.  

Juli brings with her 15 years of experience coordinating, managing and delivering successful meetings and events. Juli has a proven track record of creating innovative and memorable experiences for attendees of all types.

In addition to events, she will also be responsible for ETI’s marketing efforts, overseeing ETI’s brand management across all platforms. She will handle marketing plans, strategies and implementation including ETI Social Media accounts e.g., Facebook, LinkedIn, and Twitter.

Juli worked at NGK Spark Plugs (U.S.A.), Inc. as their Corporate Events Planner responsible for highly-detailed development of events and promotions aimed at engaging sales staff and clients.  She has extensive knowledge in negotiating contracts, site and vendor selection, budget management as well as full execution of plans for all major corporate events, including North American sales and marketing meetings, international customer trips and other industry events for the Aftermarket and OEM departments.

“Juli will bring us some hi-powered experience in creating and marketing memorable events. She is hitting the road in full stride in quickly grasping the wheel for our next Tool Tech event rapidly approaching April 30 through May 3 in Tucson, AZ. Please join me in welcoming Juli to the ETI Team!” stated Greg Potter, ETI’s Executive Manager.

Juli attended Central Michigan University and graduated with a Bachelor of Science in Education and Psychology.   

Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to: Advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.

For more details about ETI programs and activities, contact Juli Sweet, Marketing and Events Manager, Equipment and Tool Institute, 37899 W. 12 Mile Road, Suite 220, Farmington Hills, MI.  48331.  Cell: 248-412-3460 / Office: 248-656-5085; Email:

Equipment and Tool Institute
37899 W. 12 Mile Road, Suite 220
Farmington Hills, MI  48331

Copyright 2006-2024 Equipment & Tool Institute
37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331 
Call: 248-656-5080