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The Equipment and Tool Institute Sets its Eyes on the Future with a New Strategic Planning Process

24 Feb 2017 1:58 PM | Deleted user
The Equipment and Tool Institute (ETI) has established a new strategic planning process to guide the organization in its direction, initiatives, and activities. The ETI Board of Directors and Staff teamed up with the Baker Strategy Group in an intensive one day strategic planning session to develop a roadmap for the Institute.  The plan is inclusive of the full spectrum of ETI priorities and all the association's future undertakings will be guided from the output of this work. Our efforts will focus on areas that will benefit our membership, support our mission, strengthen our ties with our industry partners and ensure the future of ETI.

Bob Holland, ETI’s President
stated, “having the Baker Strategy Group in during our Strategic Planning session in Ann Arbor was very beneficial.  Like the organization itself, the ETI board is made up of people from many different segments of the automotive aftermarket and we each had specific goals and ideas we wanted to explore.   The Baker team was able to help facilitate our session allowing our team to come up with several new initiatives, which should add value for all of our member companies.   We had a lot of momentum already, we just needed someone to help us plot the course to get there faster”.

“Strategy planning is a continuous process and this is just a beginning for us, but a very valuable focus for the team to follow to keep the high relevance the association has provided in the past continuing into the future. We are fortunate to be in a very solid current state and able to spend this time mapping our current and future vision.” added Greg Potter, ETI’s Executive Manager.

The initial output of this exercise is a strategy map which identifies ETI’s mission, beliefs, metrics, stakeholders, products/services and generated key initiatives and tasks. This initial strategy map is intended to be a starting point with a slightly shorter vision that is intended to be evolutionary as the Institutes progresses. Every January ETI plans to review the strategy map, make any appropriate adjustments and look farther into the future of this rapidly changing industry.

Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.

For more details about ETI programs and activities, contact Jessie Korosec, Marketing and Events Manager, Equipment and Tool Institute, 37899 12 Mile Rd, Suite 220, Farmington Hills, Michigan  48331. Phone: 248-656-5085; e-mail:

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