Tech giants seek to access and monetize vehicle metadata. Automakers are increasingly connecting their new car models to meet growing consumer demand for in-car technology. But automakers aren't the only players seeking opportunities in the connected car market. Technology industry giants — such as Amazon, Apple, Google, Facebook and many others — have begun to view and monetize opportunities to use data provided by automobiles and occupants. They even suggest the "zero dollar car" is at hand. Read More.