Event
Registration 

Registration is open. 

Email mtruckel@etools.org with any questions.

You must be an ETI Full Member (current with membership dues) to attend.  Registration is $899 per person to cover food and facility costs.

Last day to register is Monday, August 17th 

If you are an OEM Representative/Presenter, and your name does not appear in the Company Dropdown, please contact Marina Truckel to register: mtruckel@etools.org

Registration Cancellation Policy: 

  • Should your plans change, the deadline to cancel for The Event is Monday, August 31st.
  • Beyond that point, meal costs as well as facility and activity expenses have been paid and no refund or credit can be given.
  • No refunds will be given after August 30th.

Event – Sponsorship Opportunities Available

Contact mtruckel@etools.org for more information.

 
 

AGENDA

Agenda – The full schedule will be sent to registered attendees.

This event features a host of presentations from industry experts and many OEMs. 

Draft Agenda Coming Soon…..

Monday, September 21st

All Day – Arrivals

12:00 – 16:00 TekLab – SEMA Garage Detroit

17:00 – 18:00 Registration at Four Points By Sheraton 

18:30 – Opening Reception at Four Points By Sheraton

Tuesday, September 22nd

08:00 – 17:00 Conference at Four Points By Sheraton 

18:15 – Transport to Dinner

18:30 – Dinner at Brentwood Grille

Wednesday, September 23rd

08:00 – 17:00 Conference at Four Points By Sheraton 

18:15 – Transport to Dinner

18:30 – Tour and dine at Detroit Historical Museum

Thursday, September 24th

08:00 – Golf at Golden Fox at Fox Hill

All Day – Attendee Departures

Friday, September 25th

09:00 – 12:00 Board Meeting (Closed) – ETI

Four Points Sheraton, 

Novi, Michigan

27000 S Karevich Dr, Novi, MI 48377

The ETI discounted Industry Technology Conference Group Rate is $149++

The block is set Sunday through Thursday Make sure to click “Edit stay” and then click “Update” to change the default days.

Included with the ETI Block Room Rate:

Continental breakfast
Local Shuttle

Note: The group rate will end on Monday, August 31st, 2026. After the cut off, rooms will be at the prevailing internet rate.

 

Thursday, September 24, 2026

09:00 – Tee Time – Golden Fox at Fox Hills8768 N Territorial Rd, Plymouth, MI 48170

Sponsorship Opportunites

Please contact mtruckel@etools.org.

 

Industry Technology Conferfence Dinner

Wednesday, September 23rd, 2026

5401 Woodward Ave, Detroit MI 48202

18:30 Tour and dine at Detroit Historical Museum.

Thank You To This Years Sponsors

Thank you to the sponsors who have signed on to support ETI ITC 2026 so far.
More sponsorship opportunities available – Reach out to find out more!