Date and Location

April 17-19, 2023

Hyatt Regency Tamaya

Santa Ana Pueblo, New Mexico

Event Registration 

Registration Opening February 2023

Tool Tech 2023 is $899 per person.

Full Members with more than one attendee are $899 per person.  Registrant companies must be current with membership dues.

Registration for spouse and/or guest is $199 per person.
This includes the welcome reception, the company spotlight reception and the closing dinner. Coworkers are not considered guests and will need to register at full price. Guests are not permitted in sessions or one-on-one meetings.

Last day to register for ToolTech is March 31, 2023.


Event Agenda

Agenda for travel planning - Check back for updates

Date/Time Event Speaker/Location
Monday 04/17/23
8:00 AM - 12:00 PM NASTF Board Meeting Badger
1:00 PM - 3:00 PM NASTF Session Badger
5:30 PM - 6:30 PM Welcome Reception, Sponsored by Bosch Horse Stables
6:30 PM - 9:00 PM Welcome Reception, Sponsored by Bosch Tamaya Veranda
9:00 PM - 11:00 PM Hospitality Suite Wolf Room
Tuesday 04/18/23
8:00 AM - 8:30 AM AM General Session Opening Brian Plott, Ed Prange
8:30 AM - 9:45 AM ETI ToolTech Presentations Tamaya Ballrooms ABCD
9:45 AM - 10:30 AM OEM Panel Discussion Tamaya Ballrooms ABCD
10:30 AM - 10:45 AM Break, Sponsored by TEXA
10:45 AM - 12:00 PM ETI ToolTech Presentations Tamaya Ballrooms ABCD
12:00 PM - 1:00 PM Lunch Tamaya Veranda
1:00 PM - 5:00 PM One-on-One Appointments
5:00 PM - 6:00 PM Display Set-up for Tradeshow Tamaya Prefunction South
6:00 PM - 8:00 PM Company Spotlight Tradeshow / Reception Tamaya Prefunction South
8:00 PM - 10:30 PM Opus IVS Offsite Party TBA
8:00 PM - 12:00 AM Hospitality Suite Wolf Room
Wednesday 04/19/23
8:00 AM - 8:30 AM Installation of New ETI Board Brian Plott, Dave Rich
8:30 AM - 9:45 AM ETI ToolTech Presentations Tamaya Ballrooms ABCD
9:45 AM - 10:15 AM Shop Owners Panel Ben Johnson, Moderater
10:15 AM - 10:30 AM Break, Sponsored by TEXA
10:30 AM - 12:00 PM ETI ToolTech Presentations Tamaya Ballsrooms ABCD
12:00 PM - 1:00 PM Lunch Tamaya Veranda
1:00 PM - 5:00 PM One-on-One Appointments
6:30 PM- 7:00 PM Closing Reception Sponsored by Snap-on Cottonwoods
7:00 PM- 9:30 PM Closing Dinner, Sponsored by Snap-On Cottonwoods
Thursday 04/20/23
9:00 AM - 12:00 PM ETI Board Meeting (Closed)

Hotel Reservations

Hyatt Regency Tamaya
1300 Tuyuna Trail, Santa Ana Pueblo, New Mexico, 87004

Adventure Meets Southwestern Culture in New Mexico - Experience a completely unique and authentic journey into the ancient lands of the Tamayame people at Hyatt Regency Tamaya. Nestled on 550 acres of the Native American Santa Ana Pueblo between the Sandia Mountains and the Rio Grande River, Tamaya is steeped in over one thousand years of rich history and culture.

ETI Group Rate
$249++ per night  (Resort fee included)

Hotel Reservation Link

The room block cut off date is Friday, March 17, 2023.  Any rooms booked after this date will be at the prevailing rate.

One-on-One Meetings

The ToolTech One-on-One Meetings are one of the top benefits of ETI Full Member status.
Only Full Member Companies current with dues are eligible to request meetings with OEM Representatives.  There will not be exceptions.

Important Dates to Note (may be subject to change):

March 17 - Deadline to be registered for ToolTech 2023 to be included in appointment selection list.
March 27 - Appointment selection opens.
March 31 - Sign up for one-on-one meetings ends (Matches are locked in and cannot be changed).

April 7 - Match schedule released to members

Sponsorship Options

Contact Juli Sweet for more information:
Email: | Phone: 248-412-3460

Diamond Sponsorship ($5000)
Opening Reception
Registration Desk / Notepads
Hotel Room Key Cards Opus IVS                         
Lunch Sponsor (Tuesday - Wednesday)

Company Spotlight Trade Show
Toyota Motor North America
Closing Dinner
Platinum Sponsorship ($3000)  
Break Sponsor (Tuesday - Wednesday) TEXA USA
Media Sponsor
PTEN by Endeavor Business Media
OEM Panel


Shop Owner's Panel
1:1 Meetings Sponsor

Gold Sponsorship ($2000)  
Event Badge Sponsor
Podcast Sponsor
Cutting Edge Automotive
Professional Head Shot Booth 

Silver Sponsorship ($1000)*  
Lanyards Spanesi
Tote Bags INNOVA
Pens IOSiX
 *For Silver Level: The sponsor will provide the sponsorship item

Don't see the right one for you? Contact Juli Sweet at and
we’ll create a new way for your company stand out to attendees!Pending

Company Spotlight Trade Show

The Company Spotlight TradeShow gives ETI Member Companies the opportunity to highlight products and services to attendees, speakers and industry insiders.

This event is limited to 25 tables.  Tables have no fee and are assigned at a first come, first served basis.

        Diagram will be uploaded shortly

Please send table requests (1st and 2nd choices) by email to
This timestamp insures your request time as tables fill up quickly.

Benefits of displaying at the Company Spotlight:
  • Enables your company to create brand awareness
    Allows you to display products and services
    Provides a platform to network and engage in real time conversation
    Lends more of your company's personality to your brand and image

ETI will provide: (1) - 6” table with skirt and two chairs per company.

Each company can utilize only the following:

   (2) - 33” x 8' retractable banners
   Company or product branded table skirt
   Any products or materials that will fit on your given table, no items permitted on the floor.

To sign up, contact: Kaitie Guzowski at

Please provide two choices for table number, and company name.   Shipping information will be provided once it is received from the hotel.


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