Embracing change in HIGHLY TECHNICAL TIMES

ToolTech 2021 - A Hybrid Event

May 24-27  Austin,TX                       

We want to extend a huge Thank you to our event sponsor companies seen below. The hybrid ToolTech event was very successful in Austin and for those viewing online.  Your support made this event happen!

Safe and Healthy Practices

In person attendee safety is our primary concern. We have taken many steps to ensure a safe event for all.

  • Attendees will be seated at their own six foot table.  Please click the following to see how the room will be set up: Click for photo
  • Social distancing signs will be placed appropriately to help remind guests of proper spacing.
  • One way traffic in and out of meeting room
  • Temperature checks, hand sanitizers and face masks available at registration


Event Registration

This event is combined with industry partners, AMRA/MAP and NASTF.  

There is no charge for attending their virtual events as listed below.
We will post a link to access their content as soon as it becomes available.  If you wish to attend the Wednesday, May 26th and/or  Thursday, May 27th sessions, you must be registered through ETI and the links below:

ETI Full Members receive (1) complimentary ToolTech Registration per company with paid dues. 

In Person Registration

 Registration Includes

  $450  Entry into all scheduled events and sessions (Board Meetings are closed)
In Person Registration is Now Closed
Guest rate is $125 per guest and includes all scheduled meals and receptions. 

Virtual Registration

  Cost  Registration Includes
  $225  Entry into all virtual events (Board Meetings are closed)                           
Virtual Registration is Now Closed  

Agenda (May be subject to change) - Times listed are Central Standard Time

Date/Time Event
Monday 5/24
1:00 - 2:00 PM NASTF Presentation Virtual -Donny Seyfer
2:00 - 3:00 PM A/C Update Virtual - Peter McArdle, 4 Seasons
3:00 - 3:30 PM AMRA Session - Legislative Update Virtual- Jeff Cox,AMRA
6:00 - 7:30 PM NASTF General Meeting Virtual - Access provided by NASTF
Tuesday 5/25
1:00 - 2:00 PM Aftermarket Oil Audit /Spec Update Virtual - API
2:00 - 3:00 PM AMRA Session - Garage Guru's Presentation Virtual
1:00 - 4:00 PM ETI Board Meeting (Closed)
6:00 - 7:30 PM Opening Reception Sponsored by asTech In Person - Rooftop Event Deck
Wednesday 5/26
9:00 - 12:00 PM One-on-One Appointments Virtual
9:00 - 12:00 PM Podcast Tapings, Sponsored by Cutting Edge Automotive Solutions In Person -Lucas Underwood and Jeff Peevy
12:00 - 1:00 PM Lunch In Person
1:00 - 1:15 PM Welcome to ToolTech 2021 In Person/Hybrid - Brian Plott
1:15 - 1:45 PM The Most Exciting Time In The Auto Industry—Gulp! In Person / Hybrid - John McElroy
1:45 - 2:15 PM AMRA's Service Provider Panel-Sponsored by Autel Virtual - BSRO, TBC Corporation, Pep Boys, VIP, Jiffy Lube and CarX
2:15 - 2:45 PM Shop Owner's Panel - Realities in the Field, Sponsored by Autel In Person / Hybrid - Independent Shop Owners - Moderated by Scott Brown
2:45 - 3:15 PM Break
3:15 - 3:30 PM Recognition of ETI Friends / Founder's Award In Person / Hybrid - ETI Staff
3:30 - 4:00 PM SwRI Intelligent Vehicle Systems In Person / Hybrid - Mike Brown, Southwest Research Institute
4:00 - 4:30 PM Changing Technologies; How Consumer Concerns Have Changed Virtual - Ron Ananian, The Car Doctor
4:30 - 5:00 PM Racing to Our Connected, Automated and Electric Future Virtual - John Waraniak
5:30 PM End of Virtual Day
6:00 - 7:30 PM Company Spotlight Sponsored by AirPro Diagnostics In Person
7:30 PM Opus IVS Offsite In person - Sponsored by Opus IVS
Thursday 5/27
9:00 - 12:00 PM One-on-One Appointments Hybrid
9:00 - 12:00 PM Podcast Tapings, Sponsored by Cutting Edge Automotive Solutions In Person -Lucas Underwood and Jeff Peevy
12:00 - 1:00 PM Lunch In Person
1:00 - 1:20 PM Installation of ETI Officers In Person / Hybrid - Brian Plott
1:20 - 2:00 PM OEM Panel Virtual
2:00 - 2:30 PM Electrification in the US In Person / Hybrid - Brian Daugherty, MEMA
2:30 - 3:00 PM Break
3:00 - 3:30 PM Legislative Panel In Person / Hybrid -Bob Redding (ASA), Ann Wilson (MEMA), Aaron Lowe (AutoCare) - Moderated by Jim Fish
3:30 - 4:00 PM Secured Communication Between Trusted Devices In Person / Hybrid - Brian Romansky
4:00 - 4:30 PM The Impact of the Technical Tsunami™, Current & Future Effects on the Collision Repair Industry In Person / Hybrid - Jeff Peevy, I-CAR
4:30 - 5:00 PM The Virtue of Pissing People Off In Person / Hybrid - Charlie Wollborg
5:30 PM End of Virtual Day
6:00 - 8:30 PM Closing Dinner, Sponsored by Snap-on In Person

ETI ToolTech with AMRA/MAP and NASTF is here!

All registered attendees have received an email with instructions on how to access the online platform and event app.  The ETI Team is out of the office in Texas for the event, so if you have any questions on how to access the event, please use the help desk resource listed below.

Virtual Help Desk:

Our Virtual Help Desk is available Monday May 24th - Thursday May 27th 9:00 AM - 5:30 PM CDT. If you have issues logging into the Attendee Website or have questions throughout the event, you may contact them by phone or email.

Phone: +1 833-914-3708

Email: ToolTech2021@cvent.com

Hotel Information

Luxury-Refined. The highly-anticipated Austin Marriott Downtown, opening March 2021, features over 600 iconic guest rooms including 25 stunning suites, a rooftop pool with breathtaking views, three bars, locally-inspired restaurants, and over 60,000 square feet of meeting space. Located right across the street from the Austin Convention Center and in walking distance from famed 6th Street, popular shops, and hottest restaurants, the Austin Marriott Downtown is the ideal location. Come hear the new beat of Austin.

The ETI / AMRA / NASTF Group Rate is $179.00++

Reservation link: Austin Marriott Downtown

Note: The group rate will expire on Sunday, May 10, 2021. Rooms booked after the deadline will be at a prevailing rate.

Cancellation policy

  • You may cancel your reservation up to 48 hours prior to the day of arrival.  Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline.  If you have made prepayment, the hotel will retain all or part of your prepayment.  If not, the hotel will charge your credit card.
  • Group rate is available three days pre and post event, based on availability.
  • Parking at the hotel is Valet only ($54/night).
  • The hotel is just a short 15-20 minute Uber or Lyft ride from the airport.

    Company Spotlight Trade Show - Sponsored by AirProDiagnostics

    We will have the annual Company Spotlight Tradeshow for registered member attendees in Texas.  Each company will receive (1) 6' table and (2) chairs.  You can bring pull up banners and table top displays.  There is no charge to display.  If you need an electrical hook up or WiFi connection, you can order that through the hotel. 

    Contact Wendy Waldner at ETI to select your table.
    Email: wwaldner@etools.org
    Phone: 248-656-5085
    (Wendy is in on Monday, Wednesday, Friday weekly) 

    View the COMPANY SPOTLIGHT DIAGRAM then reach out with your selection.   Table locations are first come / first served.

    if you will be shipping displays or boxes to the hotel, please review the following links:

    Reach out to Wendy with any questions you may have.

    One-on-One Appointments

    One-on-One appointment links are being created and will be emailed to those participants on May 19th.

    Please reach out to Juli Sweet with any questions: jsweet@etools.og

    Podcast Tapings - Sponsored by Cutting Edge Automotive Solutions

    ETI industry partner, Lucas Underwood (L&N Performance Auto Repair and ASOG) will be taping podcasts at ToolTech!  Since each taping will last an hour to an hour and a half, we only have (4) spots available.

    We are looking for participants with a perspective that repair shop owners could benefit from - someone who has information or knowledge that could solve the issues faced by shop owner's everyday.  

    Maybe that's a tool, maybe it's that knowledge, maybe it's simply a different perspective. If you have a message to share, this opportunity is for you.

    Please apply here to be considered for a spot: ToolTech Podcast Application

    Contact Juli Sweet for more information
    Email: jsweet@etools.org
    Phone: 248-656-5085

    Thank you to our amazing sponsors who help make ToolTech happen!  This year, not only will your logo be displayed in person, it will also show virtually as well.

    Platinum Sponsors ($3500)

    Opening Reception on Rooftop
    PPE Welcome Kit (includes reusable mask with logo and personal sanitizer)
    Toyota Motor North America
    Virtual Platform Sponsor
    Hotel Room Key Cards Opus IVS                              
    Themed Closing Dinner with Attendee Gift
    Gold Sponsors ($2500)  
    Registration Desk Toyota Motor North America
    Lunch Sponsor (Wednesday - Thursday)
    AE Tools & Computers
    Break Sponsor (Wednesday - Thursday)  
    Company Spotlight Tradeshow
    AirPro Diagnostics
    Silver Sponsors ($1500)  
    Service Provider Panel
    Shop Owner's Panel
    Podcast Sponsor
    Cutting Edge Automotive Solutions
    Bronze Sponsors ($1000)*  
    Lanyards Spanesi
    Tote Bags Innova
    Pens IOSiX
     *For Bronze Level: The sponsor will provide the sponsorship item

    Don't see the right one for you? Contact Juli Sweet at 248-656-5085 or jsweet@etools.org and we’ll make your company stand out to attendees!

    Copyright 2006-2022 Equipment & Tool Institute
    37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331 
    Call: 248-656-5080